The Duchess of Sussex teased a new launch this week.

15:52, Thu, May 28, 2026 Updated: 15:52, Thu, May 28, 2026

Meghan Markle smiling

Meghan Markle will release a new product this week (Image: Getty)

Meghan Markle has got royal fans speculating on how much her upcoming As Ever product will cost as the launch is just hours away. The Duchess of Sussex teased a new release this week by sharing a new post on her brand’s Instagram page on Wednesday.

In the picture, an As Ever candle rests on what appears to be a mantelpiece, alongside a vase filled with flowers and a teapot. Next to the candle is a matchbox.

Get the latest news and gossip from the Royal Family plus selected offers and competitions Invalid email

We use your sign-up to provide content in ways you've consented to and to improve our understanding of you. This may include adverts from us and 3rd parties based on our understanding. You can unsubscribe at any time. Read our Privacy Policy

The matchbox bears the As Ever logo and is believed to be the next product to be released on the website.

A message accompanied the picture, reading: “A small spark, arriving tomorrow [candle emoji].”

Fans wasted no time and started speculating about the matchbox’s price.

One user wrote on X: “Maybe charge about $43.14 per box?”

A second one said: “I'm going to say you have to buy a packet of 3 and cost will be $20.”

Another one speculated: “$68 for 50 boxes [laughing face emojis].”

A fourth one joked: “I think it depends on how many are in there. If there's a hundred it's going to cost $50. I mean $0.50 a strike to strike like her‽ Come on. It's a bargain at twice the price!”

A fifth user added: “I'd say $5.00 a box.”

It is not yet known how much the new As Ever matchsticks will cost.