Iceland issues urgent 'do not eat' recall for popular bread item

1 year ago 67

Express. Home of the Daily and Sunday Express.

The popular supermarket chain has issued an urgent recall, asking customers to not eat and return a popular bread item sold in its stores.

By Alice Scarsi, World News Editor, Emily Wright, World News Reporter

08:31, Thu, May 29, 2025 | UPDATED: 08:42, Thu, May 29, 2025

Iceland store sign

Iceland has issued a product recall (Image: Getty)

Iceland has urged its customers not to eat one of its bread items due to allergy fears. The supermarket is recalling the Daily Bakery 4 Sub Rolls as it may contain barley not mentioned on the label.

The presence of barley is a potential risk to anyone who has an allergy or intolerance to gluten. Customers who have bought the item are being asked to return it to their nearest Iceland store. A refund will be provided.

Soft bread rolls on white plate

Customers who have purchased the affected item (best before date June 2, 2025) have been told not to eat it. (Image: Getty)

The affected item has a best before date of June 2, 2025.

"We are taking the precautionary measure of recalling the date code of the above product as it may contain undeclared barley and therefore poses a potential risk to people that have an allergy or intolerance to Barley," Iceland said in its warning notice. "Only the Best Before date listed in this notice is affected.

"If you have purchased any of the above product, DO NOT eat it.

"Please return to any Iceland store where a full refund will be given. No receipt is required."

Invalid email

We use your sign-up to provide content in ways you've consented to and to improve our understanding of you. This may include adverts from us and 3rd parties based on our understanding. You can unsubscribe at any time. Read our Privacy Policy

The Food Standards Agency has also shared the warning: "This product contains barley, making it a possible health risk to anyone with an allergy or intolerance to barley.

"Iceland Foods Limited is recalling the above product and has contacted the relevant allergy support organisations, which will tell their members about the recall.

"Point of sale notices will be displayed in all Iceland retail stores that are selling this product," the agency added. "These notices explain to customers why the product is being recalled and tell them what to do if they have bought the product."

For further information, people can contact Iceland Customer Care on 0800 328 0800.