'We understand these products have a loyal following and thank consumers for their continued support of our brands'

02:28, Thu, Jun 25, 2026 Updated: 02:35, Thu, Jun 25, 2026

San Carlo Chips Photo Illustrations

KP Snacks' Salted, Cheese & Onion, Salt & Vinegar and Beef flavoured crisps have been discontinued (stock image) (Image: Getty)

Four beloved crisp flavours have been discontinued - and fans are not happy.

KP Snacks, UK producer of maize, potato and nut based snacks, has axed several fan-favourite crisps. The crisps were not sold in supermarkets, but shoppers could source the snacks in corner shops, pubs and online retailers.

Get the day's biggest headlines in UK and World news and more Invalid email

We use your sign-up to provide content in ways you've consented to and to improve our understanding of you. This may include adverts from us and 3rd parties based on our understanding. You can unsubscribe at any time. Read our Privacy Policy

Customers took to social media to ask where their beloved crisps had gone, with many speculating that the snack had been discontinued.

A KP Snacks spokesperson told The Sun: "We have made the decision to discontinue KP Crisps Salted, Cheese & Onion, Salt & Vinegar and Beef as we focus on our wider portfolio.

"We understand these products have a loyal following and thank consumers for their continued support of our brands."

The news was seemingly first confirmed in a post to Facebook.

A user told the group "We Need to Talk About Crisps" that they had just undergone the last ever production run for the beef-flavoured snacks and that the "company handed them all out" to staff.

The user termed it "end of an era" for the beef-flovoured crisps.

Many consumers were upset to hear the news.

"Noooooo, please say this isn't true I get a box of these every birthday," one consumer said.

"They were the perfect cheap pub crisp with a weirdly legit beefy flavour," said another.

Potato crisps

Four flavours have been discontinued (stock image) (Image: Getty)

A third added: "The flavour on the KP Beef/Cheese & Onion is better than anything else on the market!"

One user recalled that the potato product was a fond memory from their childhood.

"My first ever crisp! 7p in tuck shop at junior school," they shared.

KP Snacks has now confirmed that the beef-flavour crisps have been discontinued, along with other flavours in the range.

The crisps were launched as a budget option for shoppers and were known for being notably cheaper than branded equivalents.